TECH, the global tire and wheel brand of parent company TRC, continues to grow with the recent addition of Mitch Langford as TECH’s new Marketing Manager for North America.

Langford has a history of working with the automotive industry and has a background in digital and traditional marketing, content development and communications for a variety of companies including Malco Automotive Products and JC Whitney. He will help drive the creative concept, development and execution of all marketing initiatives for TECH throughout North America.

“I am thrilled to be back in the automotive industry and honored to be a part of the TECH marketing team,” said Langford. “TECH manufactures the highest quality tire repair products in the market, and I look forward to working with the team to take our brand to the next level.”

“Mitch’s experience with the automotive industry and his expertise with digital marketing, made him a natural choice,” said Brent Klomparens, Director of Marketing and Key Accounts – Americas. “We know Mitch will be a great addition to our team.”

For over 80 years, TRC has been creating innovations to deliver industry-leading rubber products that move the economy. TRC is headquartered in Johnstown, Ohio and is made up of a family of brands that each specialize in creating products and systems that are trusted globally by businesses, consumers and government clients. For more information visit