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TECH, the global tire and wheel authority, is committed to developing and providing the highest quality tire and wheel service products. This was realized with the recent unveiling of the Michelin/Oliver or MOR Program as it is known. The program designed specifically to meet the needs of the Michelin and Oliver repair shops, is a comprehensive tire repair system that is approved and endorsed by Michelin / Oliver. The MOR program is available to their approximately 800 U.S.-based Michelin and Oliver repair facilities.

The MOR Program features TECH’s new line of MOR repairs and chemicals that help reduce comebacks and failures with a uniquely designed repair that is engineered to last the life of a customers’ tires. Additionally, the Program saves time and shipping costs that were previously incurred, saving the average repair shop $100,000.00 annually.

Cody Lawless, MOR Key Account Manager for TECH says, “We appreciate this opportunity to expand upon our long-standing relationship with the Michelin / Oliver network. This program creates a standardized, documented and trackable process, which facilitates a smooth and seamless workflow within the Michelin and Oliver repair facilities.”

TECH supports the MOR program with technician training, an online product ordering system and world class customer service and support provided to the MOR network.

Ed Steck, Director of Michelin Retread Technologies stated, “With the advent of the MOR Program, we create tremendous operational efficiency, which delivers significant cost savings to each one of our repair facilities, while maintaining the high standard of quality we are known for.”

TECH has over 80 years of tire & wheel industry innovation and leadership. TECH is one of the brands in parent company TRC’s portfolio of brands. TECH helps fulfill TRC’s 4r vision of Repair, Reuse, Recycle & Repurpose.

To learn more about TRC’s 4r vision visit TRC4r.com.