Bringing Our Story to Life: Experiential Design at One Roof

As part of our One Roof expansion in Johnstown, Ohio, TRC has introduced a series of thoughtfully designed visual experiences that celebrate who we are, what we stand for, and the impact we make—locally and globally. These Experiential Design (XD) elements are more than graphics on a wall. They’re immersive storytelling tools, created to connect our people and partners to our mission every day.

When you walk through the new space, you’ll see something intentional around every corner: stories of sustainability, snapshots of our team, reminders of our values, and a clear view of the industries and customers who count on TRC.

MA Design was our partner through the entire experiential design journey—helping us translate TRC’s story, values, and vision into a cohesive, human-centered environment. Their work is grounded in a mission to enrich lives through innovative design while elevating experiences, strengthening communities, and supporting a more sustainable future—and we felt that mindset in every step of the process.

To bring the designs to life physically, Creative Palette, Inc. fabricated the materials for installation, drawing on decades of expertise as a visual brand delivery partner known for transforming spaces into compelling visual narratives. Their approach emphasizes practical, long-lasting execution—prioritizing sustainability, affordability, flexibility, and functionality—backed by a deep bench of artists and fabricators who make big ideas real. 

More Than Décor: Why Experiential Design Matters

Manufacturing environments are built for performance—safety, quality, efficiency, and continuous improvement. But the best operations also have something less tangible and just as important: culture.

Experiential Design helps make culture visible. It creates a shared language for:

• What we do (and why it matters)

• How we do it (our values in action)

• Who we do it for (customers, communities, and each other)

• Where we’re going (innovation and growth)

Whether you’re a new employee, a long-time team member, a customer, or a visitor, the goal is the same: when you leave One Roof, you don’t just remember what TRC makes—you remember what TRC stands for.

TRC 4R Vision Tire Wall: A Circular Economy Story You Can See 

At the heart of our story is the TRC 4R Vision: Repair, Reuse, Recycle, Repurpose—a sustainability-driven commitment guiding every TRC brand.

This wall celebrates our legacy in tire repair while reinforcing the bigger picture: extending tire life is only the beginning. It also highlights the essential role of brands like TECH, PANG, and especially Salvadori, whose advanced recycling and repurposing technologies help close the loop in tire lifecycle management.

In one visual, this wall connects the dots—from the shop floor to global sustainability leadership—and reinforces TRC’s commitment to a true circular economy approach.

Culture isn’t what we say—it’s what we do and who we recognize.

The HILTI Values Wall brings our core values to life: Honor, Innovation, Leadership, Teamwork, and Integrity.  It proudly features our quarterly and annual HILTI Award winners, along with Operators of the Month and Safety Champions.

This isn’t just a display—it’s a living celebration of excellence and a reminder that our results are powered by the people who show up and lead the right way every day.

Employee Impact Wall: Connecting Our Work to Real-World Outcomes

It’s easy to focus on the day-to-day: orders, production schedules, training, quality checks, and problem-solving. The Employee Impact Wall pulls the camera back.

From passenger car to commercial truck to OTR, this wall showcases the breadth of the tire markets we serve and the lives we impact through quality, safety, and technical expertise.

It also highlights company events and community outreach, including support for Pelotonia and the Arthritis Foundation’s Jingle Bell Run. The message is simple: what we do at TRC matters beyond our walls—and the work touches people’s lives far beyond the plant floor. 

Global Footprint Map: Johnstown at the Center of a Worldwide Reach

TRC is global—and proudly rooted.

The Global Footprint Map shows how far our reach extends, with operations across seven global locations, including Europe, Japan, China, Brazil, and South Africa.

At the center of it all is Johnstown, Ohio, our global headquarters and the place where TRC’s journey began in 1939.

This map reinforces a unique TRC strength: we’ve built worldwide capability while staying true to our American-made values and a customer-first culture.
 

Product Wall: A Portfolio Built on Trust

The Product Wall is where the story becomes tangible.

Here, we showcase the strength of our product portfolio—from tire repairs and chemicals to conveyor belt repair materials to end-use recycled tire products. 

 At the center of it all is Johnstown, Ohio, our global headquarters and the place where TRC’s journey began in 1939.

It also features our private-label partnerships and long-standing collaborations with leading tire manufacturers—reinforcing the trust our industry places in TRC’s quality, innovation, and support.

For visitors, it’s a quick way to understand TRC’s scope. For team members, it’s a powerful reminder: we don’t just make products—we deliver solutions that keep customers moving.

In our main conference room, we’ve created a space that ties together our past, present, and future.

This area highlights our 85+ year history, the evolution of tire repair, and our industry-leading TECH University training programs. It reflects TRC’s continued investment in innovation, technician education, and elevating standards across the tire and rubber industry.  

Because growth isn’t just about space and equipment—it’s also about building knowledge, capability, and confidence in the people who represent TRC every day.

We designed these experiences with a simple goal: to make sure everyone who walks through One Roof leaves with clarity and pride.

Clarity on our industry and the customers we serve; while remembering our values and purpose. Every team member plays a role in the bigger picture.

Pride on the work we do here in Johnstown, the generations of families that have worked at TECH, the old legacies and the new ones being forged. TRC has grown into a global company with a global impact; that is our legacy. We’re creating a better culture for our team and for this next chapter of growth.

These XD elements are best experienced in motion—walking the halls, hearing the stories behind them, and seeing how they connect.

Because at TRC, our story isn’t just something we tell.
It’s something we build—together—every day.