TECH, the global tire & wheel authority and lead Tire & Wheel brand of parent company TRC, recently held its annual Distributor Expo. This year’s theme was “DRIVEN,” and the Expo was held at the Sheraton Charlotte Hotel in Charlotte, NC. We were proud to welcome hundreds of attendees, both from within the U.S. and internationally.
This year’s Expo consisted of two days of training curriculum, including the Teach Each Customer How “Digital Learning,” TECH TPMS “Sensing the Deal,” and TECH’s world class buffing tools “Buff your way to profit” workshops. These sessions were well-attended, and we received incredibly positive feedback.
Friday evening’s program was comprised of numerous awards including Distributor tenure awards from 10 to 50+ years, Distributor of the Year, President’s Club, Territory Manager of the Year and New Product Champion.
Additionally, we were excited to unveil a wide range of new TECH products at this year’s Expo, including TPMS bundles, TPMS rebuild kits, TECH buffing discs, and a wide range of shop supplies from shop brooms to nitrile gloves. TECH also unveiled a groundbreaking new tire valve that can be installed with the tire on the wheel and in emergency situations while still pressurized!
One highlight from the weekend is our Carnival Night, which was held on Saturday. According to Lou Calabrese, VP of Sales “TECH’s Distributor Expo is a stellar event and we enjoyed having fun and great comradery with our distributors during our Carnival-Themed event, which featured a whole slew of state fair-type midway games. It really was a blast!”
We’re already preparing for the 2021 TECH Expo, which will be held in Columbus, Ohio and will be full of new products and training opportunities. We also can’t wait to give away more awards! To learn more about TECH and other brands in the TRC portfolio visit TRC4r.com.