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TECH, the global tire and wheel brand of parent company TRC, is realizing their future vision of growth, with the recent promotions for Joe Cole and Brent Klomparens.

Joe Cole has been promoted to Vice President of Global Marketing, where he will lead the development and implementation of the company’s marketing plans, and strategies to support its objectives. “Mr. Cole will lead the development and implementation of marketing strategies and plans to ensure success in all the industries in which we compete.” According to TRC CEO Dan Layne.

“I’m extremely energized and thankful for this opportunity to join the TRC Global Leadership Team and help grow our brands,” said Cole. I look forward to working closely with all of our global marketing teams, to expand our sales channels, and introduce innovative products that resonate with the marketplace.”

Prior to this role, Cole served as Marketing Director for the TECH Americas businesses, and as brand manager for all TRC brands.


Concurrently, TECH Tire & Wheel announced that Brent Klomparens will assume the role of Director of Marketing & Key Accounts for the TECH Americas business unit

Brent’s responsibilities include continuing to lead the direct accounts sales team, and as well as the Americas product, digital marketing, and creative design teams. In his role Brent will drive the TECH tire & wheel brand across the U.S., Canada, Mexico, also Central and South America. “I welcome this opportunity to build on my past experience in the automotive aftermarket business.” Added Klomparens

“Brent has a proven track record of success in leading interdisciplinary teams to support major accounts,” said Chris Intihar General Manager TECH Americas. “That coupled with his desire to expand his role into other facets of marketing, made him the natural choice to assume this important role.”

For over 75 years, TRC has been creating innovations to deliver industry-leading rubber products that move the economy. TRC is headquartered in Johnstown, Ohio and is made up of a family of brands that each specialize in creating products and systems that are trusted globally by businesses, consumers and government clients. For more information visit techtirerepairs.com.